I just had the pleasure of working with an up and coming paralegal ( who is continuing his education to become an attorney ) in doing a makeover of his website in order to enhance the SEO capabilities. The previous design was incomplete in regards to utilizing the WordPress SEO features and was structured in a way that made updating and edits difficult.
I felt there were underlying issues in the method used for the content, especially pertaining to the home page. The previous designers had used a series of ‘widgets’ like a puzzle to create the layout which was confusing to the site owner when needing to make changes. Key word headlines and related content were lacking. The desire was to create a more appealing design and easier navigation to enable the site to grow in a more efficient manner.
The project involved:
- the creation of an image slideshow for the home page bullet points
- more visible calls to actions
- easier method of updating content